The next step in a powerful grassroots movement

Red hand gesturing the peace sign

In 2018, there were over 300 mass shootings in the United States.

More than 40,000 lives were taken by gun violence, impacting families, friends, and communities. A scale of devastation that goes far beyond numbers. And we've had enough. If we’ve learned anything in our 12 years of creating impact, it’s that business can be a powerful force for good, and our customers want to be a part of that change.

People are the most powerful force for progress. So we are calling upon our community to join us in the fight to end gun violence, together.


Several images of the peace sign, TOMS logo, and the words "Together We Can"

End Gun Violence Together is an initiative to end the gun violence epidemic in the United States, driven by TOMS employees and guided by a coalition of gun violence prevention organizations and advocates. There is no one solution in such a complex, sprawling issue, but here’s where we’re starting:

Passing universal background checks

In the United States, it’s easier to buy a gun than to gain access to mental health care. More than 90% of Americans support universal background checks, a basic safety measure associated with reduced rates of homicide, firearm trafficking, and suicide. Since we launched #EndGunViolenceTogether last November, over 700,000 Americans have written postcards to their representatives in Congress urging them to pass universal background checks using a tool on the TOMS homepage. And in early January, those representatives introduced bipartisan legislation that would make universal background checks mandatory from coast to coast.

Our next step is taking action to make sure this critical bill passes in the House.

A gif that reads through dozens of places that mass shootings have occurred at.

Investing in entrepreneurial solutions

Recognizing the complexity of this issue, TOMS is investing $5 million in a coalition of organizations working to end gun violence across the United States. Their collective efforts focus on communities of color, suicide, domestic violence, mental health, and policy and advocacy work. Learn more about our giving strategy and founding partners.

TOMS' founder on stage with backdrop that says "#EndGunViolenceTogether"

TOMS founder Blake Mycoskie at our headquarters in Los Angeles

TOMS founder on stage with hundreds of people in the audience.
TOMS' founder on stage with backdrop that says "#EndGunViolenceTogether"

TOMS founder Blake Mycoskie at our headquarters in Los Angeles

Rallying our community

We’re using our platform to help educate our community, and to provide actionable steps towards the many different ways to end gun violence. Follow us here at stories.TOMS.com or @TOMS on Instagram to stay informed, get inspired by fellow changemakers, and become a part of the story.

Artist JGoldcrown standing in front of a wall with hearts on it

Artist and member of the TOMS community JGoldcrown

Artist and member of the TOMS community JGoldcrown

Why us, why now

TOMS has always led by heart. In 2006, we didn’t set out to build a shoe company. We saw a problem in the world, and set out to find a solution. Our mission, “Using business to improve lives,” demands we listen to our communities, innovate our approach, and evolve our giving strategy to meet the needs of the world. Ending gun violence is undeniably a priority.

About half of the TOMS community identifies as liberal, and half as conservative. We believe TOMS has the unique ability to bring people together towards the common goal of ending gun violence - a human issue that affects all of us. Because we are stronger together.

Written by Molly Virostek