Taking A Stand On Issues That Matter

How the TOMS giving model is evolving

TOMS was founded in 2006 on the simple belief that we can build a better tomorrow, together. But building a better tomorrow means there is always more work to be done today. There are always more challenges to solve, more issues to rally behind, and more reasons to stand for our values.

As a leader in social business, we will always listen and innovate around the changing needs of the world. The time has come to evolve our original One for One model to a giving strategy that stands for the critical issues of today.

It is with this spirit of collaboration and commitment that TOMS joins a movement of national importance: ending gun violence in the United States.

On November 19th, 2018, we launched the End Gun Violence Together initiative, calling on individual voices across the country to help pass universal background checks, which more than 90% of Americans support. Using a tool on the TOMS homepage, more than 700,000 people have sent postcards to their representatives in Congress urging them to pass this life-saving legislation. Together, we’re working towards a goal of 1 million postcards.

Red hand with peace sign gesture. Overlayed on image is a blue equal sign with the copy "End Gun Violence Together"

But activating our community is just one part of the strategy. To build a better, safer tomorrow, TOMS is also investing in the people and organizations that align with our vision.

Peace sign created out of red and blue cartoon arms

Our Approach

TOMS is investing $5 million in a diverse coalition of non-profit organizations, whose deep expertise and on-the-ground impact are imperative in the movement to end gun violence. With their guidance and hard work, our grants will fund programs addressing three key issue areas:

Prevention

Reducing the risk of gun violence and deaths through sensible policies, a culture of safety, anonymous reporting, and suicide prevention programs.

Intervention

Collaborative, cease-fire strategies that focus their attention on the tiny number of individuals responsible for the vast majority of homicides in any given city, providing these individuals with concrete alternatives to their current lifestyle.

Survivor Support

Building a community of support – emotional and financial – and empowering survivors to become leaders in the gun violence prevention movement.

Several images of a map of the US and text that reads the types of mass shootings that have occurred across the country.
Several images of a map of the US and text that reads the types of mass shootings that have occurred across the country.
Several images of a map of the US and text that reads the types of mass shootings that have occurred across the country.
Several images of a map of the US and text that reads the types of mass shootings that have occurred across the country.
Several images of a map of the US and text that reads the types of mass shootings that have occurred across the country.

Our Partners

Recognizing the complexity of this issue, our founding partners work with the many communities affected by gun violence across the United States. Their collective efforts focus on communities of color, suicide prevention, domestic violence, behavioral  health and policy, and advocacy work.

We are committed to using the power of social business to amplify their efforts and scale their impact:

Logo for Black and Brown Gun Violence Prevention Consortium

A grassroots coalition building safer communities by identifying, assessing and coordinating resources and strategies in communities impacted by violence.

Logo for "Everytown for Gun Safety"

Researches a range of vital issues surrounding gun violence, working with lawmakers and people like you to pass common-sense laws and policies that save lives.

Logo for "Faith in Action"

Empowers people of faith to reshape their lives and communities, equipping them with tools to fight racism and make society more equitable.

Logo for "Giffords" non profit

Fosters a culture where Americans are informed about what makes them safer – researching, writing and proposing policies and mobilizing voters and lawmakers in support of safer gun laws.

Logo for "Live Free"

Brings people of faith together to transform the nation’s hearts and minds, and ultimately, policies and practices for a more peaceful and equitable world.

Logo for "March for our Lives"

A student-led movement educating people around gun violence and mobilizing young people to use their votes as a voice for comprehensive gun reform.

Logo for "Moms Demand Action"

Campaigns for new and stronger solutions to lax gun laws and loopholes that jeopardize the safety of our families.

Written by Molly Virostek